An online store for your products

We set up your store and keep it running. Organise your catalogue into categories and use variants for sizes, flavours and more. The price depends on the total number of sellable items and variants. Start with up to 60 for EUR 39/month excluding VAT.

From EUR 39/month excluding VAT · Up to 60 sellable items and variants in total · Free setup · First month free · No minimum term

Screenshot of a product page in Lerværk's online shop with glaze and quantity options
Fictional design concept — made by VeyroA product page at Lerværk with variants, stock and quantity.Open demo: Lerværk

Rounded guide prices based on our Danish prices. Final price and currency are confirmed in your quote.


Online store tier

Room for your online store.

The same online store and support. Choose a tier based on the combined total of sellable items and variants across the entire store.

Per month excl. VAT
Items and variants in totalPer month excl. VAT
Up to 60 — Book a demo EUR 39
Up to 120 — Book a demo EUR 55
Up to 200 — Book a demo EUR 69

Rounded guide prices based on our Danish prices. Final price and currency are confirmed in your quote.

An item without options counts as one. If you sell the same item in different sizes or versions, each sellable variant counts as one. The total applies across the entire store.

Coffee in 2 sizes, offered as whole beans or ground, counts as 4, not 5 including the parent product. Categories and the number of units in stock do not count.

Manual setup or import

We create the first 10 products manually or carry out one standard import within your selected capacity of 60, 120 or 200 items and variants in total. You provide images and correctly completed product data in our CSV or Excel template.

Choose either manual setup or one standard import. The scope of manual variant setup is agreed at the start. Additional imports, product-data cleanup and other catalogue work are agreed separately.

Need more than 200 items and variants? Contact us and we will agree on a price.

Contact us when you need a larger tier. Subscription and price changes are agreed with you. More than 200 items and variants in total require an individual quote.

Get an individual quote

Online Store · From EUR 39/month excluding VAT · Up to 60 sellable items and variants in total

What you get

An online store for your products, set up and maintained by us.

Who is it for?

For small businesses that want to sell a manageable range online, such as a workshop, specialist shop or producer.

How we help

  • Store setup with your visual identity
  • Categories, products and variants that suit your catalogue
  • Product pages, cart and ordering
  • Manual setup of the first 10 products or one standard import within your selected tier
  • Payment and delivery agreed with you before we start

What's included

  • Online store tailored to your business
  • Works on mobile, tablet and desktop
  • Add and edit products yourself within your selected tier
  • Up to 3 administrator accounts
  • Hosting and technical maintenance
  • Minor ongoing updates

Requires a separate agreement

  • More than 200 sellable items and variants in total
  • Extra imports, product data cleanup and other catalogue work
  • Integrations, such as inventory or accounting
  • New features and larger changes

Your next steps

Book a demo. Tell us about your categories, products and variants, and how you ship orders today. We will find the right tier based on sellable items and variants and agree on payment and delivery before we start.

Categories, products and variants

  • How we count your catalogue

    We count what the customer can buy. A product without variants counts as one sellable item. If a product has 4 variants, they count as 4 in total — the parent product is not counted on top.

    A sauce without variants counts as 1. The same sauce in 100 ml and 250 ml counts as 2. Coffee in 2 sizes, each available as whole beans or ground, counts as 4. A T-shirt in 3 sizes and 2 colours counts as 6.

    A gift box counts as 1. Its contents only count separately if they are also sold individually in the store.

  • Categories do not affect the price

    Categories help customers find their way around. They do not affect the pricing tier and do not count as items. You can use Chilli, Salsa, Hot Honey and Gift Boxes in the same store, for example. Build your catalogue naturally: different products do not need to be turned into variants of a category to fit the pricing.

    If the four categories contain no more than 60 sellable items and variants altogether, the price is EUR 39/month excluding VAT. Each sellable item or variant is counted once, even if it appears in several categories.

  • Creation or import

    We create the first 10 products or carry out one standard import within your selected limit for sellable items and variants. You provide images and correctly completed product data in our CSV or Excel template.

    One standard import can include up to 60 sellable items and variants at DKK 299, 120 at DKK 399, or 200 at DKK 499. All prices are per month excluding VAT. Choose either manual setup or one standard import.

    Help with the first 10 products is a setup service, not a limit on how many items the store can hold, and not unlimited creation of variants. Extra imports, product data cleanup and other catalogue work are agreed separately.

  • What you provide

    Images and correctly completed product data in our CSV or Excel template. You can add and edit categories, products and variants yourself. The selected capacity applies only to sellable items and variants. The product catalogue does not count as content pages.

  • Inventory in your online store

    Stock quantity is the number of units you have on the shelf and does not affect the store tier. 100 bottles of the same sauce without variants still count as 1 sellable item.

    The store’s inventory covers the goods you sell. It is not the same as Operations, which is coming soon and brings jobs, hours, materials and inventory together in a portal.

  • Payment, shipping and third parties

    You pay payment provider fees, shipping costs and any third-party subscriptions yourself.

  • When your catalogue grows

    Contact us when you need a larger tier. We agree on the subscription and price change with you before it takes effect.

    Need more than 200 sellable items and variants in total? Contact us and we will agree on a custom price that suits your store.

Questions about Online Store

Which online store tier should we choose?

Choose a tier based on the total number of sellable items and variants across the store: up to 60 at DKK 299, 120 at DKK 399, or 200 at EUR 69 per month excluding VAT. There is no separate limit on the number of parent products.

A product without variants counts as 1. A product with 4 variants counts as 4, not 5. Categories and stock quantities do not affect the price. If you need more room later, contact us and we will agree on the change.

How do products and variants count?

We count what the customer can buy. A product without variants counts as one sellable item. If a product has 4 variants, they count as 4 in total — the parent product is not counted on top.

A sauce without variants counts as 1. The same sauce in 100 ml and 250 ml counts as 2. Coffee in 2 sizes, each available as whole beans or ground, counts as 4. A T-shirt in 3 sizes and 2 colours counts as 6.

A gift box counts as 1. Its contents only count separately if they are also sold individually in the store.

Do more categories cost extra?

Categories help customers find their way around. They do not affect the pricing tier and do not count as items. You can use Chilli, Salsa, Hot Honey and Gift Boxes in the same store, for example. Build your catalogue naturally: different products do not need to be turned into variants of a category to fit the pricing.

If the four categories contain no more than 60 sellable items and variants altogether, the price is EUR 39/month excluding VAT. Each sellable item or variant is counted once, even if it appears in several categories.

How do our products get into the online store?

We create the first 10 products or carry out one standard import within your selected limit for sellable items and variants. You provide images and correctly completed product data in our CSV or Excel template.

One standard import can include up to 60 sellable items and variants at DKK 299, 120 at DKK 399, or 200 at DKK 499. All prices are per month excluding VAT. Choose either manual setup or one standard import.

Help with the first 10 products is a setup service, not a limit on how many items the store can hold, and not unlimited creation of variants. Extra imports, product data cleanup and other catalogue work are agreed separately.

What if we have more than 200 sellable items and variants?

Contact us when you need a larger tier. We agree on the subscription and price change with you before it takes effect.

Need more than 200 sellable items and variants in total? Contact us and we will agree on a custom price that suits your store.

What do payment and shipping cost?

That depends on your agreements with the payment provider and shipping company. You pay those fees yourself.

How do we add more users?

Contact us and we will add them. Booking and Online Store include 3 users, and each additional user costs EUR 15/month excluding VAT. In Booking, a person with their own account or booking calendar counts as one user, and a person with both counts only once. The owner counts if they have access. Team members who only appear on the website with a name or photo are free.

Want to see how it could look for your business?

We show you a demo within 24–48 hours. There is no obligation.